Second Time Around
Second Time Around – 262 Mott St | New York, NY 10012 | Phone: (212) 965-8415 |
Designer-vintage chain Second Time Around opened their 19th location this week on one of the more mellow streets in SoHo. We attended their launch party last Tuesday, which was hosted by Alex Van Kempen, from the Real Housewives of New York City. We were also informed that Anne Hathaway showed up but left before we got there (darn!). The interior of the store was very downtown-chic with brick walls, free hanging fixtures and an entire wall clad in a black and white mod-fashion portrait.
All the pre-existing Second Time Around stores are concentrated mainly in the Boston Area, but the boutique looks very much at home in downtown SoHo. The store sells vintage, all designer label, current, and new in appearance items. The pieces must be dry cleaned in order to be put on the floor for sale. Clothing is lightly used and boutique items are also available, which are new with tags still intact. "With this economy, our concept is great – people want to buy amazing clothes but don't feel right paying the prices they maybe once did. This is where we come in", Second Time Around rep Jeff Wexler said.
The charming boutique features items such as Chanel shoes for $148, YSL heels for $248, a Henri Bendel beaded clutch for $24, a Missoni dress for $368, and a large selection of Diane Von Furstenberg dresses from $98 to $160. These items decrease in price the longer they are out on the floor – so you can get extremely lucky shopping!
We know the idea of consigned shoes might be an issue to some; however Second Time Around features great shoes! "Shoes make up for a huge part of our business. I can assure you we are extremely selective when it comes to taking in shoes. We will only accept pairs that have soles that look barely warn and are in great condition", Wexler also told us. They assured us that the process of consigning shoes is done in a way that is hygienic.
This is the perfect place to stop in and check out exciting one of a kind pieces. They take in new inventory every day so there will always be fresh fashions to peruse! The store is now open for business and planning on expanding further in the NYC area.
The host, Alex Van Kempen

Interior View

Chanel Shoes

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