How Reality TV Changes Actual Reality

Radio interview with Bill Soncini, CEO of Second Time Around.

In the three plus decades since its inception, Boston-based consignment chain Second Time Around has seen a lot of changes, but nothing could prepare them for a reality TV depiction of themselves. CEO Bill Soncini joins us to discuss the surprising ways in which Bravo's new series "Fashion Hunters" is altering his company's actual reality.  Emily Rooney of WGBH interviews STA CEO, Bill Soncini.

Listen here.