Second Time Around Opens Its Doors to Northampton


Upscale resale has come to Northampton, Massachusetts. High-end consignment chain Second Time Around has opened its newest store on Pleasant Street, making this location the 30th in the company's repertoire. With a customized denim bar and a mix of high-end and affordable brands, STA has something for everyone from the college student on a budget to the stylish mom-on-the-go.

Taking consignment upscale, Second Time Around carries the most coveted designer brands and items at a fraction of their original retail value. Based in New England, Second Time Around has established a national presence with 30 stores across 11 states in some of the country's hottest style districts. Since opening its doors in 1973, the company has grown into a national brand, bringing high-end items at budget-friendly prices to closets everywhere, both in stores and online.
From high-end handbags to designer jewelry to premium denim, each store has a unique selection of upscale consignment. With 50,000 active consignors across the country, Second Time Around constantly curates their exclusive inventory, bringing customers seasonal, current pieces in new and like-new condition.

Second Time Around CEO, Bill Soncini, is particularly excited about this location. "We look for locations that have tight-knit communities, so branching out into Northampton is a natural fit," says Soncini. "There is a great business spirit in this area, and we're thrilled to be a part of it."

Recently featured as the focus of Bravo's reality television show Fashion Hunters, Second Time Around gave an inside look at the world of upscale consignment from the perspective of one of its stores in New York City.

To consign items, clients call a STA location near them and schedule an appointment. Items are priced at 65%-70% off their original retail value and are placed on sale for a 90-day period, wherein consignors receive 40% of the final selling price. Articles of clothing must be of a current style, seasonally appropriate and generally no older than two years.

The store is located at 34 Pleasant Street Northampton, MA 01060. It can be reached at 413-584-1575, on Facebook at or on Twitter at @STANorthampton.

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