Second Time Around Opens in Hoboken, NJ


Boston, MA (July 2011) - This summer, the upscale consignment retailer Second Time Around is opening its second New Jersey boutique in the areas historic retail destination at 610 Washington Street. Based in New England, Second Time Around (STA) is a high-end consignment company that carries new and almost-new designer clothing and accessories. Since opening its flagship Massachusetts shop in 1973, the budget-friendly fashion empire has grown to include 25 stores in some of the country's hippest shopping districts.

Soon to be seen on Bravo Network's new show "Fashion Hunters" premiering August 2nd, Second Time Around carries the most coveted and current designer pieces that are always seasonal and on trend - clothing, scarves, fine and costume jewelry, handbags, belts, shoes, sunglasses, and more. With 50,000 active consignors and a constant influx of new merchandise, the boutique's inventory changes hourly so Second Time Around promises to never be the same place twice.

"With our second opening in New Jersey, we are looking forward to continuing to introduce our brand to new shoppers and consigners and continuing to serve our loyal following of fashioniSTAs in Hoboken," remarked CEO Bill Soncini. "We're thrilled to be a part of the growing community of independent business owners on the historic Washington Street and we hope to remain and excel at being one of the most trusted names in the consignment industry."

To consign items, clients call a STA location near them and schedule an appointment. Items are priced at 65%-70% off their original retail value and are placed on sale for a 90-day period, wherein consignors receive 40% of the final selling price. Articles of clothing must be of a current style, seasonally appropriate and generally no older than two years. In addition articles should be in new or like-new condition and freshly dry-cleaned or laundered.

In addition to consignment, Second Time Around will carry their recently launched Back To Basics collection of affordable and chic, form-fitting cotton knitwear that compliments any consigned look purchased in-store. The collection includes long camisoles, ribbed racer-back tank tops, long sleeve and short sleeve v-neck and crew neck shirts and leggings. All tanks and shirts are available in black and white and range in price from $8 - $12.

Back to Basics also includes a jewelry collection that is on-trend and seasonal. From boho-chic bead and leather cord bracelets to chunky metallic chain link necklaces and vintage, Mad Men-inspired studded jewel earrings, the line will compliment and complete a Second Time Around consignment experience. All jewelry will range in price from $6 - $50.

Second Time Around will be the feature in this Fall's hottest reality show on the Bravo network, "Fashion Hunters." Whether it is a classic Chanel suit or this season's hottest Jimmy Choo shoes, the show follows the fashionistas at Second Time Around as they go out searching the attics, closets and garages of New York's elite. Far from the land of thrift, this hip shop makes dreams come true for shoppers looking for designer fashions on a budget. The team has to deal with demanding customers from savvy socialites to downtown hipsters looking to sell back or buy their next great "get."

Second Time Around at 610 Washington Street will be open Monday through Saturday from 10:00AM - 7:00PM and Sundays from 12:00PM - 6:00PM. For more details, photography or to speak with CEO Bill Soncini, please contact All Heart PR at [email protected] or 857.350.3434.

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