Second Time Around Opens in Wicker Park, Chicago

2/29/2012

Second Time Around is taking its motto of high-end style at budget-friendly prices to Wicker Park. This is the company's second store in the Windy City, with their first location still residing on West Armitage Avenue. The East Coast-based consignment chain has grown considerably within that last two years, and the company continues to look to Chicago as a growing market for its brand. With the continued success of the first Chicago location, President and CEO Bill Soncini is very bullish when it comes to opening new stores in the area, with this potentially being a five to eight store market for the resale brand.

This Chicago store is the newest addition to Second Time Around's locations. Taking consignment upscale, Second Time Around carries the most coveted designer brands and items at a fraction of their original retail value. From high-end handbags to designer jewelry to premium denim, each store has a unique selection of upscale consignment. With 50,000 active consignors across the country, Second Time Around constantly curates their exclusive inventory, bringing customers seasonal, current pieces in new and like-new condition. With this approach, stepping into one of the stores promises to never be the same experience twice.

Recently featured as the focus of Bravo's reality television show Fashion Hunters, Second Time Around gave an inside look at the world of upscale consignment from the perspective of one of its stores in New York City. The show followed four associates from the Mott Street store in Nolita as they searched the high-end closets of Manhattan's elite. Far from the land of thrift, these four fashionistas navigated the city in search of the best designer pieces to fill the racks of their store.

Based in New England, Second Time Around has established a national presence with 29 stores across 11 states in some of the country's hottest style districts. Since opening its doors in 1973, the company has grown into a national brand, bringing high-end items at budget-friendly prices to closets everywhere, both in stores and online.

To consign items, clients call a STA location near them and schedule an appointment. Items are priced at 65%-70% off their original retail value and are placed on sale for a 90-day period, wherein consignors receive 40% of the final selling price. Articles of clothing must be of a current style, seasonally appropriate and generally no older than two years. In addition articles should be in new or like-new condition and freshly dry-cleaned or laundered.

The store is located at 1543 North Milwaukee Ave Chicago, IL 60622. Store hours are Monday through Saturday, 11am - 7pm; Sunday, 12pm - 6pm. The Wicker Park location can be reached at 773-698-8345.

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