Spring 2010

Consign and Buy Hits STA This Weekend!

Want to earn some cash and update your wardrobe?
We want your Spring clothes, shoes and accessories!

Clean out your closet and consign with us this weekend and earn STA Dollars!*

Thursday, March 3rd to Saturday, March 5th.

No appointment necessary!

Bring your consignment to any Second Time Around location this Thursday through Saturday and receive STA Dollars valid through Sunday, March 6th, in addition to 40% of your items’ selling price!**

How it works!
Consign 10 items and receive a $10 store credit voucher
Consign 20 items and receive a $30 store credit voucher
Consign 50 items and receive a $100 store credit voucher

Some labels we love!

Prada • Free People • DVF • Marc Jacobs • Michael Stars
Splendid • Velvet • Chanel • Citizens of Humanity
Seven for All Mankind • Hudson

*Credit vouchers must be spent by end of day Sunday, March 6th, 2011 or they will be forfeited.
**Items must be accepted and meet STA consignment guidelines. 40% of the items’ selling price is
earned at the time of the items’ sale and paid on a quarterly basis.

Join us for Sparkle III to benefit Rosie’s Place!

The Beacon Hill Hotel & Bistro will host “Sparkle III,” “an afternoon of fashion, food and fun,” Sunday, May 30 from 3:30 p.m. to 5:00 p.m. The event includes a fashion show, hors d’oeuvres and champagne, gift bags and a silent auction. All of the proceeds from the auction and a percent of the proceeds from the event go to Rosie’s Place, a shelter for women.

Beacon Hill boutiques participating in the fashion show include Wish, Crush Boutique, J McLaughlin and Second Time Around. Attendees receive a 15% discount to these stores, as well as other vendors.

The event is open to those 21 or older.

Beacon Hill Hotel & Bistro 25 Charles Street, Boston, MA

Call the Beacon Hill Hotel & Bistro to buy $25 non-refundable tickets with a major credit card. 617-723-7575.

It is sure to be a blast!  Won’t you join us?

~ Amanda, STA Charles St., FashioniSTA

Prints Charming

Incorporating two or more prints in one outfit is an important trend for Spring 2010. However, many will shy away from the look because they are not sure how to pull it off without looking like they got dressed in the dark.

Want to try it out, but need a little guidance? Follow the tips below and soon you will be decked out in designs.

1. Pair prints of similar sensibilities.

Combine a romantic, miniature floral print with a petite polka-dot or a wide stripe with a bold, geometric print. Finish off the look with complementary accessories. I promise that you will feel pulled together instead of pulled apart.

2. Stay within the same color family.

If all of your prints are different hues of the same color, the outfit remains cohesive. This is the easiest to pull off if the color of choice is a neutral, but I have seen some very successful – and very colorful – outfits as well.

3. Try the same print twice, but in different colors.

Found a print you love? Buy two different garments – perhaps a tank and a skirt - in two different colors – and wear them together. The colors should be of equivalent tone – hot pink and cobalt blue combine well as do moss green and lavender. Or, you should select one garment in a color and one garment in a neutral.

4. Select subdued hues for evening.

Want to take this look from day to night? Combine it with another important Spring 2010 trend – muted hues. Patterns in nudes, pale pinks, soft neutrals and icy blues look subtly sophisticated and serve as better back-drops for night-time bling than their brighter, louder day-time counterparts.

Hopefully this blog has you feeling a little more confident about taking the prints plunge…

Happy shopping!

~Marisa, Director of Styling, Second Time Around

Fashionable Mother-Daughter Pairs

Whether they look to each other for inspiration, guidance, or what not to wear, mothers and daughters often have a dramatic fashion relationship. My own mother has been an inspiration this spring as I have dug out from the attic many of her 90’s floral floor-length dresses and sheer oversized blouses. What follows are some famous mother-daughter pairs who have impeccable style, whether they are doing their own thing or inspiring each other in similar ways. All of these women maintain a deep sense of self in their personal style. While the heritage and mutual influence is often evident, these mothers and daughters individually use fashion as a way to express themselves, and they do it confidently and completely.

Patti Hansen and Theodora and Alexandra Richards

Patti Hansen and Theodora and Alexandra Richards

With their blonde hair and gorgeous smiles, Theodora and Alexandra Richards inherited their supermodel looks from their mother, even if their rock n’ roll style may be a deeper nod to their father, Keith Richards of the Rolling Stones. All three women set off their classic all-American looks in varying degrees of cleaned-up boho nonchalance and hard-edged glamour, always with a heavy dose of sex appeal.

Danielle Steele and Victoria and Vanessa Traina


Danielle Steele and Victoria and Vanessa Traina

Always on the cutting edge and sitting front row at the biggest shows including Chanel, Givenchy, and Balenciaga, sisters Victoria and Vanessa Traina have learned from the best. Novelist, couture coveter, and frequenter of many best-dressed lists, Danielle Steele has passed on her passion for excessive (Steele supposedly owns 6000 pairs of Louboutin shoes) and fabulous fashion to her daring but always-on-point daughters. In designs fresh off the runway and toting the hottest handbags, Victoria and Vanessa shift effortlessly from prim in Chanel to global in Marni to sleek in Proenza Schouler. Rumor has it the Traina sisters are fans of consignment. In 2004, Victoria told The San Francisco Chronicle, “We put the couture clothes in storage and give the ready-to-wear to consignment shops.”


Jane Birkin and Lou Doillon and Charlotte Gainsesbourg


Jane Birkin and Lou Doillon and Charlotte Gainsesbourg

As the namesake and inspiration for one of the most coveted and luxurious handbags of all time, Jane Birkin is to Hermes what Charlotte Gainsbourg has become to Nicholas Ghesquiere and Lou Doillon is to Givenchy. Endlessly inspiring, Birkin and her daughters play a natural muse to the most discerning tastemakers. With their luscious, swinging locks, charmingly imperfect smiles, and legs that go on forever, all three women are lusty, musky, and wise. Their demure, free-wheeling, and undeniably French knack for wearing (or not wearing) the most captivating clothes sees Birkin most comfortable in neutrals and warm golden tones while Gainsbourg manages to look willowy and demure in even the most structured, stacked, or avant-garde of Ghesquiere’s creations for Balenciaga. Doillon, often the wildcard, creates perfectly thrown-together ensembles that teeter from urban cowboy to 1960’s French schoolgirl to vampy high-school drop-out.

Angela and Margherita Missoni

Angela and Margherita Missoni

While it may be preordained that the heiress of Missoni would have great style, as granddaughter to founders Rosita andOttavio, Margherita gets props for the graceful way she straddles the line between socialite and brand ambassador. Margherita is fiercely loyal to the brand and is hardly ever photographed in anything other than Missoni. While Angela has designed both the men’s and women’s collection since 1997 and maintains the labels sexy take on functional knitwear, Margherita’s Missoni is modern, bohemian and fresh. Her sunglass and jewelry creations for Fall/Winter 2010 maintained the house’s trademark sense of form while introducing futuristic and world-influenced shapes and patterns.

Jerry Hall and Lizzie and Georgia Jagger

Something about the combination of supermodel mom and rock-star dad creates a sort of rough-hewn glamour in the fearlessly fashionable female offspring.  Another set of daughters from the Rolling Stones pedigree, Lizzie and Georgia Jagger represent two sides of mom Jerry Hall’s signature look. Lizzie is statuesque, commanding, and reminiscent of Old Hollywood in everything from catsuits and rock tees to satin gowns and vintage dresses. And while Georgia may have inherited those snarly lips and charmingly oversized teeth from Dad, that big, blonde hair and her affinity for miniskirts, red lipstick, and leather is all Mom.

~Jessica P, FashioniSTA, Second Time Around

Jerry Hall with Elizabeth Jagger and Georgia Jagger

Calling all Moms! Shop, save and win $100 to STA!

What better bonding activity is there than shopping with Mom?  We can’t think of many!  So starting today and running through the weekend, Mom’s save at STA!

Friday, May 7th - Sunday, May 9th

Are you a mom? Tell us when you check out and save 10% on your purchase!

Shop with your daughter (or son!) and if you both find something you like, save 20% on your purchases when you check out!

Oh, but there is more…


Send a photo* of your mother-child duo in your favorite Second Time Around duds with a brief description of your pieces and why you love them to: [email protected].

Send your entry along with your mailing address by end of day Monday, May 10th and be entered to win a $100 STA gift card! Winner and runners up will be featured right here on our FashioniSTA blog.

*Photos must be under 2 MB. One entry per person. Images become property of Second Time Around.  Winner will be notified by email the week of May 10th. Winner will receive gift card by May 31st.  Please see our website for complete list of official rules and details. Discounts are not to be combined with other offers.

Happy Mother’s Day!
~Jeanne, Director of Marketing, Second Time Around

Revenge of the Nerds

This season it’s chic to look like a geek. Those clothes that got you shoved into lockers and earned you wedgies when you were in high school, will now earn you fashion accolades. Want to let that inner nerd shine now that it is socially acceptable? Here are some tips for creating the look:


-Classic golf shirts and oxford-cloth button-ups are a no-brainer. Also consider tees with subtle – or not so subtle – messages about your geek-like interests and persona.

-Throw a slouchy cardigan on to stay warm.

-Top off your look with a preppy blazer. Up the fashion ante in a navy one with gold buttons or an official-looking crest.

-Vests are a fabulous way to add a layer to your look as the weather gets warmer. But, keep it traditional here and steer clear of the cropped and girly versions of a few years ago. Masculine, full-length vests are best.


-Plaid and floral jumpers and rompers are sure to make a splash this summer.


-Select jeans or khakis in skinny, slouchy-skinny and boyfriend cuts. Cuff them at the ankle or mid-shin in a messy roll.

-High-waist trouser or paper-bag waist pants also work well.

-For a more layered look, try shorts with trouser cuffs. Put a pair of tights on underneath to ward off the spring chill.

-Wear a skirt which is knee-length or shorter. Kilts, pleated versions, pencil skirts and anything with ruffles, floral prints or other girly elements are ideal.


-Lace up a pair of canvas sneakers like classic Keds or Converse All-Stars.

-Slip on a boat shoe. Sperry Top-Sider has released a collection of metallic versions of their iconic footwear just in the nick of time.

-Oxfords are the perfect choice. Keep them flat for day and heeled for night.


-Try out a pair of thick-rimmed glasses – whether or not you wear a prescription.

-Add socks to your outfit. Knee-high argyle or ankle socks with lace trim are best.

-Wrap a scarf around your neck. Bonus points for Collegiate colors, stripes or plaids.

-Hold up your pants (or shorts, or jeans, or skirt) with suspenders.

-Carry your stuff in a cross-body bag or slouchy satchel. Earn extra points for those hard-to-find chestnut and navy-colored leathers!

Happy Shopping!

~Marisa, Director of Styling, Second Time Around

Grand Opening & Style Event RECAP!

Last night Second Time Around had the fabulous 324 Newbury Grand Opening & Style Event, and boy, did we have fun. Complete with balloons, music provided by DJ E-Marce, snacks, wine and lots and lots of SHOPPING!

The turnout was exceptional and all guests were in the presence of talented individuals from Salon Acote, Stilista Boston and of course the beloved STA crew.

It was truly a night to remember so if you were unable to attend, make sure to keep checking in with us to find out when our next event will take place. There are many more fabulous rendezvous planned at STA locations in the near future. Be on the look out!

Enjoy some pictures of the event! ~Kirsten, FashioniSTA

Shop, shop, shop....

Shop til you drop!

FashioniSTAs Leslie, Jess, and Faith


The lovely ladies of Salon Acote

Go Green. Give Back. Save Big.

Earth Day is here!  Hooray!  We are very excited to give a little something back this Earth Day while encouraging our fashioniSTA shoppers and consignors to be eco-conscious. All of the details are below!

This Thursday, April 22nd (Earth Day!) through Sunday, April 25th, 2010, STA is celebrating Earth Day.

For every person that uses an eco-tote*, or does not take a bag for their purchase over Earth Day weekend, $1 will be donated to Echoing Green, a nonprofit organization dedicated to helping social entrepreneurs and their organizations work to solve deeply-rooted social, environmental, economic, and political inequities around the world.

Learn More about this amazing organization or check out their Spark Blog to see what they are up to right now.


Bring in your consignment in eco-friendly bags anytime between Thursday, April 22nd (Earth Day!) and Sunday, April 25th, 2010 and receive a BONUS $5 credit in your account!

We hope you will participate in our Earth Day fun!  All locations are now accepting Summer consignment, so clean out those closets and make room for some fabulous new-to-you fashions.

*Eco-totes are fabric or reusable tote bags, not plastic or paper retail bags.

Body Jewelry - a jewelry trend on the horizon?

In my recent on-line fashion blog-reading, I stumbled across two photos that caught my attention. They were of women wearing what I can only describe as “body jewelry.” My immediate reaction? I want this. Like yesterday.

Armor Jewelry from www.nitrolicious.com

The look is one part S&M, one part armor (hence the name of one of the jewelry designs that I found) and one part biker chic. Mix that together and what do you have? An incredibly fashion-forward, avant-garde and fresh take on jewelry. If you are bold enough to wear it, it will be an incredible way to transform simple outfits into extraordinary ones and an almost entirely new way to accessorize.

Of particular interest to me are the larger pieces which adorn one’s chest and/or upper back. But, the shoulder and arm pieces may be an easier way to test-drive the jewelry and are right on trend with the strong-shouldered look of the season.

The “Jane” from www.seaofshoes.com

I plan on placing my order at www.armorjewelry.com the moment that the next direct deposit hits my bank account. I dare you to try and stop me…

~Marisa, Director of Styling, Second Time Around

An Evening of Style at Second Time Around

You are cordially invited to a Grand Opening celebration at our newest retail location: 324 Newbury Street!


Special guests Stilista Boston and Salon Acote will be joining us! Shop the latest fashions from all of the fabulous high-end labels that we carry, receive style advice from the stylists of Stilista Boston and receive hair-care tips and hair-styling suggestions from the stylists at Salon Acote.


Sip cocktails, nosh on light snacks, boogie to the tunes provided by DJ E-Marce and shop ‘til you drop!


Second Time Around

324 Newbury Street

The store is below Steve Madden on the final block of Newbury St. between Hereford St. and Mass. Ave.


Tuesday, April 20, 2010 from 6-9 PM


Because it will be a blast!

Not a good enough reason for you?

Well, how’s this for motivation?:

There will be an additional 20% off the entire inventory during the event!

The first 50 people to RSVP for the event will receive a gift certificate for a FREE blow dry from Salon Acote!

Spend $200 or more and receive a gift certificate for a free hair cut from Salon Acote or a $50 gift certificate to Stilista Boston!

We are looking forward to seeing you there!


[email protected]